What is Facebook Conversion API?
Facebook Conversion API (CAPI) is one of Meta's most advanced tracking methods. It's designed to connect website data directly to Facebook servers, allowing for more accurate measurement and optimization of ad campaign performance, especially in light of new privacy challenges such as the iOS 14 update and anti-tracking features in Safari and Firefox. Unlike the traditional browser-based Pixel, the Conversion API operates server-side, making it more reliable for transferring ad data and achieving optimal marketing performance.
Why is FB Conversion API important for the success of your advertising campaigns?
Here are the top reasons why using the Conversion API is a must for every digital marketer or business owner marketing on Facebook:
Fix iOS 14 Tracking Issues
Due to Apple's new policies, user data tracking is no longer accurate through the browser alone, which has led to a decline in the effectiveness of ads. CAPI comes to fill this gap.
Improved campaign performance
With comprehensive and reliable event tracking (such as purchase, add to cart, and checkout), Facebook can optimize ad targeting based on real user behavior.
Accurate data tracking
Events are sent directly from the server to Facebook, reducing data errors or loss.
Increased Return on Investment (ROI)
When data is accurate, marketing decisions will be smarter, which will lead to better results at a lower cost.
Reduced chances of being blocked or disabled
You're less likely to miss events due to browser issues or ad-blocking extensions.
Integration with Google Tag Manager
Make it easier to manage tracking across multiple platforms through a single interface.
Eliminate the sales discrepancy
between data warehousing and social media platforms.
Through the social media platform's algorithms, data is sent to Facebook Pixel, which analyzes this data and automatically creates custom audience segmentations. Therefore, when using broad targeting without specifying interests, your ads will be filtered to the most appropriate audience based on user behavior and engagement data.
This typically results in improved conversion rate optimization and lower cost per conversion as well, because it allows the platform to target a high-quality audience more precisely and intelligently.
What do we offer you in the Facebook Conversion API service?
Through our website, Analysismind, we provide you with a comprehensive, professional service to set up and implement Facebook Conversion API tracking across your website or online store, whether it's built on WordPress, Shopify, Webflow, or any custom system. Here's what we do in detail:
Step 1: Complete basic setup
- Set up a conversation between Google Tag Manager and your website.
- Set up and link Facebook Pixel to your advertising account.
- Verify your website's domain with Meta.
Step 2: Adjust tracking settings
- Implement Facebook Conversion API tracking via server-side.
- Set up key tracking events, such as:
- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
Step 3: Data Optimization
- Set a different Event ID for each transaction.
- Implement Event De-Duplication to ensure that an event is not counted twice.
- Extend the lifetime of cookies.
- Adjust the Aggregated Web Events setting to improve compliance with Meta policies.
Support all platforms
Our Facebook conversion api supports all platforms, such as:
WordPress & WooCommerce
Shopify
Click Funnels
Wix، Kartra، Kajabi
Webflow
Custom Code Sites
