Professional real estate CRM to increase sales and convert inquiries into deals.
Are you facing these challenges in the real estate market??!
- Many customers, but few sales?
- Missing opportunities due to poor follow-up?
- Difficulty knowing when to contact or gauge a client’s seriousness?
- Don’t know which ad actually brought you a qualified lead?
if; The solutionIt is: CRM System
A specialized CRM system for real estate, designed to transform customer data into intelligent sales decisions.
What is CRM? And how does it relate to the real estate market?
A CRM (Customer Relationship Management) system is a professional system that manages customer relationships, tracks their interactions, and analyzes their data to provide a personalized experience that leads to faster transaction closings.
In the real estate market, CRM is the “backbone” of the sales team, as it turns site visits, viewings, and inquiries into clear, measurable sales opportunities.
Want to understand more about how CRM can help increase your real estate sales? You'll understand this clearly through the following example:
A practical example of using a CRM system in real estate marketing for a project | |
Before CRM | After CRM |
You have 50 customers from an advertising campaign for your website on an advertising platform such as Meta or Google Ads. | All customersThey are registeringAutomatically in the system |
I don’t know who is really interested and who is just asking questions. | You will see in a moment who opened the message, spoke, and booked an appointment… |
I forgot to follow up with a client who said he would come back in a week. | You will receive automatic reminders to follow up with each customer on time. |
And your manager wants a report on each customer’s situation… and there’s no time..!! | You can get a ready report for your manager in seconds. |
The result??!! Faster follow-up, opportunitiesLostLess, salesMore…and organized work that makes you focus on serious clients only. | |
good How?Does the CRM system work and connect us to the right customers???!!
This is done through simple but very precise steps, as follows:
- The client comes to your website from a sponsored ad (for example, on Meta or Google):His data is automatically recorded inCRM system(Name, IP number, type of property you are interested in, location…)
- CRM collects and tracks customer data:
- Every step they take is recorded: Did they open the website? Request a preview? Contact a representative? Complete the purchase?
- All of thisIt is storedIn the systemand confusionAccording to his priority.
- Data moves from CRM to ARP System
Here is the ARP he Who He analyzesCustomer behaviorAnd classifies itAccording to the degree of seriousness:
-Customer actually bought?
-Very interested customer?
Ready to buy?
– Just a follower?
It builds a “smart file” for each customer.
- And where; The ARP sends this smart data to the advertising platform such as META,Consequently:
- Meta Now you can understand who actually bought and who didn’t.
- And your ads start showing to people who “look” like you who bought before…
It guarantees you:
(✔️ Smarter targeting ✔️ Increased sales ✔️ Reduced advertising costs ✔️ Accurate reporting at every step)
Why is CRM the future of real estate?
A CRM system is not just a tool, but a comprehensive solution to the daily problems facing real estate marketing and sales teams.
The most prominent problems it addresses:
- Customers enter the site without effective follow-up.
- Difficulty classifying customers into serious and non-serious ones.
- Loss of important data such as purchasing power or interests.
- Missed opportunities due to poor communication timing.
- Do not link ads to actual transactions.
The most important benefits of implementing a CRM system in the real estate sector
The most important benefits of implementing a CRM system in the field of marketing and sales in the real estate sector are the following:
Accurate classification of qualified customers
- Analysis of browsing behavior and number of visits to properties
- Track their responses to ads and engagement with content.
- Assess seriousness through questions and communication
Improve lead quality (Leads Scoring)
- Track the source of each inquiry (Facebook, Google, Direct…)
- Give each lead a score based on its purchase likelihood.
- Automatically determine the ideal time to communicate
Measuring the real performance of ads
- IntegrationWith Meta Conversions APITo trackCustomer journey from advertising to purchase
- Calculating the Actual Return on Advertising Investment (ROI)
- Automatically optimize ads to target more quality customers.
Applying AI technologies in the field of real estate marketing
- Identify the customer profile most likely to purchase
- Providing recommendations on show timing for each client.
- Improve communication methods with each group based on data
Complete sales and communication management
- Schedule meetings, calls, and keep track of reminders.
- Record and analyze the reasons for lost deals.
- View a complete history of customer interactions
Professional and smart communication
- Ready-made email templates
- Set up custom alerts
- Integrated mail gateways
Real-time detailed reports
- CRM Dashboard
- Missed Opportunity Analysis
- Analyze leads by source and interest
- Cohort Analysis و Opportunities Analysis
What do we offer you in the real estate CRM system service?
When you order a CRM service from our website, you will benefit from:
Setting up a fully professional CRM system.
Customize the system according to your real estate sales cycle.
Set up and improve lead scoring.
Integration with Meta Conversions API
Train your team to use the system efficiently.
Continuous support and periodic improvements.
Service implementation requirements with Analysis Mind
In order to provide you with a comprehensive service, we will need:
- Access your real estate website (CMS / Landing Pages)
- Your advertising accounts (Meta Ads – Google Ads)
- Current customer data:
- Excel
- Google Sheets
- If you have previous CRM system implementation experiences or reports, whether positive or negative, send them to us as well.
- Determine sales targets and required reports
- It is also preferable to have a sales team ready to train and use the system.